Heineken kicked off the Green Room sessions with the Gaslamp Killers and Tayo. The event was a massive hit and got channels talking about it for months and heineken advocates waiting for the next Green Room sessions. We achieved our goals and more with this kick-ass event.
Role: Art Direction
Agency: Iris
Awards: PMAA’s Best Event or Experiential Marketing Campaign
36 mentions in print and online, more media coverage compared to similar Heineken events