A digital activation campaign promoting Jaguar’s Art Of Performance Tour in 16 markets across Asia. Riffing on the brand’s strapline, the campaign elevates driving to an artform with the rally cry “Performance Artists Wanted”. Users are able to flex their artistic design skills by customising a racing helmet, with prizes for the best designs including an actual racing helmet based on their design.
Role: Creative, Art Direction, UX/UI
Agency: CUCKOO
